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Greg Chambers/ Space Pirate Zero
5 MIN_READ
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"Fortune covers Coca-Cola's creative technology experiment — championed by Greg Chambers — converting recyclable cardboard 12-pack boxes into functional Google Cardboard-style VR headsets, democratizing immersive brand experiences through sustainable packaging innovation."
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#VIRTUAL REALITY
#SUSTAINABILITY
#PACKAGING
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Coca-Cola VR cardboard headset FortuneGreg Chambers sustainable packaging technologycardboard VR headset marketing innovationCoca-Cola immersive brand experience VRsustainable VR technology 2016Google Cardboard Coca-Cola packaging
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https://fortune.com/2016/02/24/coca-cola-vr-cardboard/
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FORTUNE.COM