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Greg Chambers/ Space Pirate Zero
5 MIN_READ
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"Marketing Dive features Greg Chambers' Coca-Cola strategy for leveraging third-party mobile apps and Bluetooth beacon technology to create seamless, proximity-aware brand partnerships and AI-driven in-store engagement at global scale — a blueprint for connected retail."
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#BRAND PARTNERSHIPS
#BEACONS
#MOBILE STRATEGY
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Greg Chambers Coca-Cola brand partnershipsBluetooth beacon retail strategy 2016third-party app brand strategy AIin-store mobile engagement technologyproximity marketing Coca-ColaMarketing Dive Coca-Cola retail innovation
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https://www.marketingdive.com/news/how-third-party-apps-are-transforming-brand-partnerships/429165/
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MARKETINGDIVE.COM