Designed and deployed the world's first and largest 3D Robotic Billboard in Times Square — a Guinness World Record-holding kinetic sculpture featuring 1,760 independently moving LED cubes that created a 'living' 3D wave effect visible from blocks away. Engineered the real-time motor control system, distributed LED rendering pipeline, and synchronization architecture. Winner of Design of the Times Gold Award (Path to Purchase Institute) and Cinema Innovation of the Year (CinemaCon 2017).